29 10 / 2012

To OEMs, it seems creating a family of products means nothing more than simply making a set of devices look similar. Hogwash. The reason Apple has been so successful is because its family of products operate better as a unit, with cross-platform features (iTunes, iCloud, iMessage, and so forth) that no competitor can rival. The experiences need to be designed together.

16 2 / 2012

Apple’s minimalism isn’t just about aesthetics; rather, it’s a massively important piece of their overall business strategy. And as a result of their success, Apple has inseparable from most people’s definition of what “good design” means.

13 1 / 2012

02 8 / 2011

17 6 / 2011

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14 5 / 2011

13 5 / 2011